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Contests / Next Generation Dispenser / Brief

Contest detail page.

What should i do now?

  • Read the brief
  • Download the material files (if available)
  • Upload your design


  • upload phase
  • community vote
  • client choices


28 May 20

44 entries




New packaging design contest on a global packaging leader in the dispensing technologies invites you to design a new actuator for aerosol packaging with a focus on on-shelf / on-line style, environmental sustainability and user experience.

Company description

The contest is sponsored by a major global packaging company active in dispensing and closure technologies working for big brand companies in beauty, personal care, and home care markets.

What we are looking for

The brief is available in the following languages:
- Italian
- English

Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!

We are looking for a disruptive actuator/dispensing cap design, capable of distinguishing itself for its unique shape and appeal, suggesting new gestures and experiences, in a general effort towards creating a more environmentally sustainable, safe and healthy, consumer aerosol packaging solution (next generation aerosols may be air powered and fully recyclable).


For the correct realisation of your proposals, keep into consideration the following guidelines:

Product typology: you are invited to design a new easy-to-use actuator/dispensing cap for aerosol packaging (pressurised packaging) with a view to proposing a highly recognisable and environmentally friendly product that the customer can easily identify and perceive as novelty in all respects (see Style and shapes paragraph), which represents the major challenge of this competition.
As a reference for the full packaging design take into consideration both the current metal-based bottles and new recyclable PET based non-cylindrical containers (see Inspiration tab).

Aerosol products range: your actuator for aerosol packaging can be used in one or several circumstances (home, travel, public spaces, etc.), in one or several applications, including: Hair Styling, Dry Shampoo, Body Care, Deodorant, Sun Care, Foam, Shaving, Air Freshener, Surface Cleaning, Insect control, Paint, etc. For some examples of the current market, please see the Inspiration tab.

Style and shapes (key challenge): your actuator shall be visually different, be perceived as a special product on the shelves and on the e-commerce, as something that really brings novelty in terms of style and visibility for the whole industry. Even in the smallest size, the actuator shall be unique, recognisable and attractive for the customer. Generally, you are free to suggest the style and shapes you prefer, exploring a wide range of aesthetic solutions. However, keep into consideration also the need for the actuator to be customised for different brands and be used across several product typologies (see Aerosol products range paragraph). Besides, brands should be able to customise the cap changing colour/s and face (if any), using different finishes (for ex. metallised, textures, etc.), inserting their logos or in other ways.

Functions: in addition to proposing a fully functional and safe actuator (see paragraph Actuator Requirements ), you can explore the following possibilities:
- Reusable actuator/dispensing cap: your solution might be reusable on another bottle after use;
- Modulate spray rate and/or spray pattern diameter: the user may change how much and in what way the formula is dispensed;
- Actuator changes dispensing modality: by using the actuator the user may decide how the formula should be dispensed, ex. from spray to foam, gel, etc.
- Actuator becomes an applicator: the actuator may provide an additional functionality/tool to apply the formula, for example to cover grey hair at roots, apply the make-up, paint, etc.

How to use: you are invited to suggest new gestures and experiences related to the use of your actuator, in order to create a further novelty element and elicit a more rewarding user experience (see for example the links in the Inspiration tab). Take into consideration that depending on the product application, the user might need to perform different actions.

Actuator requirements: your actuator shall be safe for transit (on the go, travel, etc.) and e-commerce (robustly built and prevent leakage), suitable for bulk pallet storage and shipping. The actuator shall not have any cover-cap, as it would represent an element of inconvenience to the user experience, it might be insufficient for e-commerce (as it might fall off during transport) and goes against an environmentally friendly approach. The actuator should be easy to use (light force and ergonomics) and easy to direct, towards oneself (ex. hair spray, deodorant, sun screen, body moisturising, shaving, etc.) or towards targets (ex. Spray paint, Insects repellent, Air freshener, surface cleaner, etc).

Sustainability requirements: your actuator shall be designed with a view to environmental sustainability, which means one or a combination of the following aspects: it shall have no cover-cap (which might be lost), be realised preferably with sustainable materials (see Materials and production technologies paragraph), have a lightweight design, minimise the amount of material required, possibly take into account the need to easily separate the materials for recycling, ideally be reusable.

Actuator size: your actuator shall have a diameter from 1 inch to 3 inches and from 0.7 inches to 3 inches tall. However, keep in consideration that the most ubiquitous and strategic size (for the market and thus for this contest) is the 1 inch diameter dispenser, which is also the more sustainable and versatile option which you are invited to explore more than other sizes.

Materials and production technologies: you are free to suggest new materials, recyclable plastics or other sustainable materials, but they should be compatible with mass production technologies, in particular with injection moulding. The new actuator shall preferably be single-material (easier to recycle), be lightweight and have maximum 3 components, avoiding complex assembly.

Surface finishes: in view of enriching the user experience, you may suggest the combination of different finishes, for ex. combination of matte and glossy or other textures, the use of bi-injected materials, with soft touch finishes or other patterned textures.

Customers: the actuator shall be ideally designed for a very wide audience, from youngsters to the elderly. But we’ll not exclude proposals targeting only one of these audiences.

Values to convey: your actuator shall be perceived as a new product, designed with a great care for detail and aesthetics. A secure-for-transit solution, good and sustainable for the planet, easy and pleasant to use. It shall be perceived as a safe, healthy and green product. It shall be intuitive, engaging and interactive, functional and convenient, an affordable yet a quality product.

Deliverables: upload all the images that better present your projects, showing your actuator in a full packaging solution (integrating the bottle in metal or plastic). For presentation purposes, you are also invited to give a name to your concept and at your discretion, to provide a headline, description, list of benefits and what makes you passionate about it. You are invited to also provide renderings, 3D files and other materials useful for the final evaluation, to be included inside the .ZIP archive.

Evaluation criteria: in the evaluation of your submissions the Sponsor will take into account the following criteria:
Consumer safe / Environmentally sustainable (5/5)
Aesthetics (disruptive) (5/5)
Functionality/usability (4/5)
Size of the market potential (4/5)
Degree of innovation (4/5)

Contest timeline
Add the contest to your calendar

Upload phase: 05th December 2019 – 5th March 2020 (1.59 PM UTC)
Client Vote: from 5th March 2020
Winner announcement: approximately before the end of May 2020

Optional deadlines
Concept revision: 30th January 2020 (1.59 PM UTC)

Concept revision: deadline for requiring an optional revision of your project by the Desall team. In order to request a revision, upload your project, include the description project and save it as draft (SAVE DRAFT) from the upload page and send your request to the Desall Team via e-mail or through the contact form. The revision is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a condition for participation, nor does it constitute any advantage in the final evaluation.

Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the web site, via the upload page related to “Next Generation Dispenser” will be accepted.

1°: €5000
The selection of the winner by Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.

Option right
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 3,000.00= (three-thousand/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.

For more info, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to We invite you to download the PDF of the brief for some extra guidelines and advices for your submission.

Revision 1 04 Feb, 20

For a better understanding of your proposals, based on the input of the Sponsor, you are invited to present your projects showing several views and providing further descriptions regarding the gestures, use scenarios, functionalities, feasibility, etc.


Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.

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Desall required files

Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.

Brief document (.pdf) Material files (.zip)





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