Contests / Martellato Dessert Experience Design / Brief
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CONTEST TYPOLOGY: SINGLE - PRODUCT DESIGN (What’s this?)
BRIEF
Summary
New food design contest: Martellato and Desall are looking for a subject, made of chocolate or another type of dessert, that includes an interactive experience before tasting.
Company description
Martellato designs, manufactures, and distributes Made in Italy products to meet the needs of professionals worldwide in the pastry, gelato, and ho.re.ca. sectors. Quality and excellent customer service guide every stage of design, production, and logistics.
Resources
The brief is available in the following languages:
- English
- Italian
Download the Material files.
Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!
What we are looking for
We are looking for a chocolate/dessert subject or shape, made of one or more parts and intended for consumption, that offers a playful or interactive experience before tasting. The solution should stand out from current products on the market and be manufacturable using a dedicated mold.
Entries without an interactive experience for the consumer will not be considered.
To view some examples of products currently on the market, please refer to the Inspiration page.
Guidelines
To ensure the proper development of your projects, please carefully consider the following guidelines:
Project type
You are invited to propose a concept/idea for a subject to be created using one or more molds in rigid plastic and/or silicone, with cavities where tempered chocolate or another type of dessert can be poured to obtain one or more parts of the product.
These components will be poured, unmolded, assembled, and decorated by the pastry chef in a professional chocolate, pastry, or restaurant kitchen. Alternatively, if the concept includes an interaction, the subject (with low complexity) may be assembled and decorated by the final consumer.
The consumer will interact with the dessert before tasting, sharing a special moment during an event or celebration (Christmas, Easter, etc.), and then enjoy the dessert, either outdoors (on the go) or indoors (among guests) at a restaurant or at home.
Style and aesthetic
There are no restrictions regarding the style or aesthetics of the subject.
Colors
The subject will be made of one or more types of chocolate or other desserts, so its colors will depend on the raw materials used. The chocolate can be colored before pouring or decorated afterwards by the pastry chef or the final consumer using sprinkles, colored glaze, or other decorations.
Dimensions
The subject must be suitable for traditional packaging, easy to store in refrigerators, transportable, and portionable or already portioned. For size references, please check the products currently available on the Martellato website .
The subject or its parts must be made using one or more molds. For further details, please refer to the Material files available for download on the contest page.
Production technologies and materials
The mold is made using industrial manufacturing technologies, such as injection molding or thermoforming. The most suitable materials are transparent rigid plastic or silicone. Metal molds are NOT allowed.
For further details, please refer to the Material files available for download on the contest page.
Surface finishes
You may include a variety of finishes for the surfaces of the subject, such as glossy, matte, or textured effects.
Target and usage
The dessert will be enjoyed by the final consumer during a special moment, event, or holiday (Christmas, Easter, etc.), either outdoors (on the go) or indoors (among guests) at a restaurant or at home.
The mold will be used by pastry chefs in professional chocolate, pastry, or restaurant kitchens.
Submission materials
Provide detailed descriptions and up to 5 images to effectively present your projects. Images should be in 4:3 format, with .jpg, .gif or .png file formats acceptable. The colour mode should be RGB and the maximum size of a single file should be 1 MB.
You’re invited to use the designated field on the submission page to attach a .zip file containing 3D files and high-resolution versions of the project images. The maximum file size for the .zip archive is 100MB.
Judging criteria
When evaluating the submissions, the Sponsor will consider the following criteria:
Functionality/Usability 5/5
Aesthetic quality 4/5
Technical feasibility 4/5
Degree of innovation 3/5
Presentation 3/5
Contest timeline
Add the contest to your calendar
Upload phase: 25 July 2025 – 20 November 2025 (1.59 PM UTC)
Concept review: 18 September 2025 (1.59 PM UTC)
Client vote: from 20 November 2025
Winner announcement: approximately by the end of February 2026
Concept review (optional)
Participants have the opportunity to request an optional review of their project by the Desall team by the date indicated above. To do so, they must 1) save their project as a draft from the upload page and 2) send a request to the Desall team via email at contest@desall.com or through the contact form. This review is entirely optional and only provides an opportunity for participants to receive feedback but does not constitute a necessary condition for participation or provide any advantage in the final evaluation by the Sponsor.
Eligibility and submission
Participation is free and open to creative talents of any nationality aged 18 or older. Participants may submit one or more projects, but only projects published on the website www.desall.com from the upload page dedicated to the contest will be accepted.
Award
1°: €2000
The selection of the winner by the Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency of submitted projects with the presented brief.
Extra Award (option right fee)
€1500
Throughout the duration of the option right, the Sponsor offers an additional opportunity to all participants by setting the compensation of €1500 for the purchase of the licence for the economic exploitation of projects not recognized as winning proposals.
For more information, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to contest@desall.com
Language
Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.
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Desall required files
Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.
