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Contests / Future Tractor Cabin / Brief

Contest detail page.

What should i do now?

  • Read the brief
  • Download the material files (if available)
  • Upload your design


  • upload phase
  • community vote
  • client choices


20 Nov 20

65 entries




New product design contest on SDF Group and Desall invite you to design a new concept for the interiors of the driver cabin of the tractors branded by SAME.

Company description

SDF is one of the world’s leading manufacturers of tractors, harvesting machines and diesel engines. It distributes products through the SAME, DEUTZ-FAHR, Lamborghini Trattori, Hürlimann and Grégoire.

There’s an inseparable association between SAME and the world of farming, which the company has helped to modernise with its tractors and an endless series of technical innovations. Each model is modern, efficient, rugged and well-built, safe and reliable, a faithful and tireless partner.
SAME has gained the trust of entire generations of farmers all over the world, becoming a point of reference for the hallmark values of solidity and practicality that it has always represented and that it continues to express to this day.

What we are looking for

The brief is available in the following languages:
- Italian
- English

Download the Material files

Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!

SDF Group is looking for innovative concepts for the interiors of the driver cabin for tractors, exploring stylistic solutions capable of offering a superior user experience and premium aesthetics, while complying with the aesthetics of the SAME brand and in particular with the Dorado product line.


For the correct realisation of your proposals, keep into consideration the following guidelines:

Product typology: you are invited to design the interiors of a driver cabin for mid-range tractors, keeping into consideration the main instrument panels and dashboards described below, also with a view to offering a product customisable in its details and finishes. The concept you propose shall be characterised by a strong attitude towards innovation, by a new stylistic code and by an improved usability, taking into account the predefined elements (levers, buttons, etc.) and the mid-range target product (for ex. avoid entirely digital solutions), thus offering refined aesthetics and an optimal user experience.

Contest objective: you are required to develop a new concept for a mid-range tractor driver cabin, that shall provide for the innovative design of the various elements of the cabin, including actuators, knobs, command consoles, etc., by rethinking the whole aesthetics, the user interaction, the colours, the finishes, the liveability of the cabin environment and optionally even the commands layout.

Dorado instrument panels and dashboards:
- Front instrument panel : it includes some basic functions and commands for starting up the machine, a steering wheel and other elements, such as a speedometer, an emergency button, headlights adjustment toggle, etc. The only element that shall remain untouched is the steering wheel (which falls outside the scope of the contest).
- Lifter command dashboard (right side) : it includes a series of control levers and actuators for the lifter. You cannot add commands/functions in this dashboard area, but you are nevertheless required to develop a new concept for the aesthetics/position/usability of the predefined command typology (es. control lever, button, etc.).
- Multi-purpose accessory area (left side) : this side currently hosts some basic comfort accessories, for example cup holder, etc. You are thus invited to suggest new functionalities and elements to improve the comfort and the user experience of the cabin (ex. USB plug for charging devices, fridge, multi-purpose compartment, etc.), keeping into consideration the new needs of today’s farmers.

Other elements: in order to propose a much more comprehensive and coherent concept as a whole, you may also design other elements of the cabin, for example the seat, the flooring, the pedals and other areas (except for the cabin roof, which falls outside the scope of the contest).

For a detailed view of the instrument panels and dashboard, for more info on the current position of the elements and for more in-depth notes, please refer to the document attached in the Material files. You will also find attached a 3D file that you may use as a starting point in your project to analyse the design area in a more thorough way.

Style and shapes: opt for a minimal style, with clean lines and refined aesthetics. The new driver cabin shall be perceived as an innovative product, very attentive to the comfort and usability, while remaining inside the perimeter of the brand and of other mid-range cabins. At your discretion the possibility to use the brand colours (SAME), to create a highly recognisable product for the consumer. For more information on the style and brand identity, please refer to the catalogue attached in the Material files.

Materials and finishes: in general, you are allowed to use plastics and metals. You are invited to think of this new cabin concept also with a view to the finishes and materials customisation, by suggesting – for example – the use of co-injected elements or the possibility to choose the finishes directly during the purchase, as it happens already in other industries, including the automotive. You may suggest surface finishes realised on the mould or other surface finishes, to create, for example, textures or other effects that may enrich the overall appearance. The materials and finishes you suggest shall nevertheless be compatible with a mid-range driver cabin typology.

Target: the driver cabin you design will be used for the Dorato product line branded by SAME, dedicated to farm workers. You are thus invited to learn more about the comfort requirements these workers might have and to turn them into design solutions offered by your concept.

Deliverables: upload all the images that better present your concepts, sharing renderings, sketches and other illustrative materials. At all events, you are required to present at least one layout showing the interiors of the driver cabin from a 3/4 view to allow for a better understanding of your project. You are also invited to include other views dedicated to the various instrument panels, dashboards and areas. At your discretion, the possibility to attach additional materials and higher resolution images inside a .ZIP archive.

Evaluation criteria: in the evaluation of your submissions SDF will take into account the following criteria:
Functionality/Usability 5/5
Aesthetics 5/5
Degree of innovation 3/5
Technical feasibility 3/5
Economic sustainability 3/5

Contest timeline
Add the contest to your calendar

Upload phase: 18th June 2020 – 29th September 2020 (1.59 PM UTC)
Client Vote: from 29th September 2020
Winner announcement: approximately before the end of November 2020

Optional deadlines
Concept revision: 18th July 2020 (1.59 PM UTC)

Concept revision: deadline for requiring an optional revision of your project by the Desall team. In order to request a revision, upload your project, include the description project and save it as draft (SAVE DRAFT) from the upload page and send your request to the Desall Team via e-mail or through the contact form. The revision is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a condition for participation, nor does it constitute any advantage in the final evaluation.

Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the web site, via the upload page related to “Future Tractor Cabin” will be accepted.

1°: €6000
The selection of the winner by SDF Group will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.

Option right
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 3,000.00= (three-thousand/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.

For more info, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to We invite you to download the PDF of the brief for some extra guidelines and advices for your submission.


Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.

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Desall required files

Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.






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