Contests / Future Snack Design / Brief

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CONTEST TYPOLOGY: SINGLE - PRODUCT DESIGN (What’s this?)

• upload phase
• community vote
• client choices

BRIEF

Summary

A leading company in the food & beverage sector, in collaboration with Desall, is looking for innovative concepts for a snack, either sweet or savory, aimed at a young consumer audience. The project should develop not only the food product itself but also its related branding, defining a clear and coherent identity capable of standing out for personality, contemporary relevance, and overall consumption experience.

Company description

This project is sponsored by a leading company in the sector, which has currently chosen to keep its brand anonymous.

Resources
The brief is available in the following languages:
- English
- Italian

Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!

What we are looking for

We are looking for snack concepts that integrate product and identity into a coherent and distinctive system.
Proposals should develop a contemporary consumption experience, defining format, positioning, and visual language, with the aim of creating a recognizable and relevant product for the target audience.
The snack can be sweet or savory and may be conceived either as a single product or as a system that can be declined into multiple variants.

Guidelines

To ensure the proper development of your projects, please carefully consider the following guidelines:

Project type
You are invited to propose a concept for a packaged snack, either sweet or savory, designed for practical and contemporary consumption.
The project should include both the definition of the product and the development of its related branding, including naming, visual identity, and packaging concept.
The snack will be intended for everyday and informal consumption moments such as breaks, on-the-go consumption, social activities, or leisure time.
To view some examples of products currently on the market that are consistent with the project brief, please refer to the Inspiration section of the contest.

Visual appearance
The visual appearance of the snack and its packaging should be consistent with the product positioning and the target audience, communicating quality, contemporaneity, and recognizability.
Proposals should define a clear and distinctive visual language capable of making the product immediately identifiable and appealing within its consumption context.

Dimensions and format
The snack format should be consistent with practical and immediate consumption, favoring single-serving solutions or formats that are easily shareable and compatible with retail distribution.

Production technologies and materials
Concepts should be plausible from a production standpoint, considering typical processes used in the food and packaging industries. A detailed level of engineering is not required, but the proposal should be credible and realistic.

Target
The product should be designed for a broad audience of young consumers (15–40 years old), characterized by dynamic lifestyles and a growing interest in enjoyable and balanced consumption experiences.
The target includes teenagers and young adults looking for snacks capable of combining taste, enjoyment, and attention to well-being, without sacrificing practicality and immediacy. Proposals should be relevant for everyday and informal consumption moments, with a contemporary and accessible language capable of communicating a satisfying and balanced experience.

15–17 years old
Snacks are mainly consumed as a quick break during the day, for example at school or in the afternoon. Preference for sweet, practical, and immediate products that are easy to consume on the go.

18–25 years old
Peak consumption occurs in the afternoon and during social moments. Strong interest in innovative snacks, with growing attention toward plant-based/healthy solutions and products perceived as more balanced and contemporary.

26–40 years old
Snacking becomes more structured and often integrated into the daily routine as a moment of pause or a “fourth meal.” Interest grows in savory products and in snacks that combine taste, quality ingredients, and nutritional value.

Ingredients
Consumers between the ages of 15 and 40 are showing increasing attention toward simple, natural, and recognizable ingredients, favoring clean label products with few components and without additives or added sugars. There is strong interest in high-protein ingredients (such as whey, soy, pea, and legumes), functional elements, and so-called superfoods, including chia seeds, spirulina, kefir, turmeric, and ginger, appreciated for benefits related to energy, digestion, and general well-being.
Interest in fermented ingredients and nutritional solutions supporting gut health is also growing. In terms of flavor, more daring and contemporary profiles are emerging, such as sweet-spicy combinations (“swicy”) and spicy or citrus notes. In general, consumers are looking for snacks capable of combining pleasure, nutritional functionality, and quality ingredients.

Branding and Packaging
The project should include the development of the snack brand, including the proposal of a name, the definition of the product’s personality, values, and visual language, with the goal of creating a coherent and recognizable system.
Proposals should clearly express the positioning of the snack, building a coherent communication system capable of connecting with the target audience.
The packaging should be designed as an integral part of the consumption experience, contributing to product communication and including ease of use, clarity in the presentation of information, and overall coherence between the product and its visual language.

Submission materials
Provide detailed descriptions and up to 5 images to effectively present your projects. Images should be in 4:3 format, with .jpg, .gif or .png file formats acceptable. The colour mode should be RGB and the maximum size of a single file should be 1 MB.
You’re invited to use the designated field on the submission page to attach a .zip file containing 3D files and high-resolution versions of the project images. The maximum file size for the .zip archive is 100MB.

Judging criteria
When evaluating the submissions, the Sponsor will consider the following criteria:

Degree of Innovation: 5/5
Aesthetic Quality: 4/5
Functionality: 4/5
Technical Feasibility: 3/5
Economic Sustainability: 3/5

Contest timeline
Add the contest to your calendar

Upload phase: 11 March 2026 – 17 September 2026 (1.59 PM UTC)
Concept review: 12 May 2026 (1.59 PM UTC)
Client vote: from 17 September 2026
Winner announcement: approximately by the end of November 2026

Concept review (optional)
Participants have the opportunity to request an optional review of their project by the Desall team by the date indicated above. To do so, they must 1) save their project as a draft from the upload page and 2) send a request to the Desall team via email at contest@desall.com or through the contact form. This review is entirely optional and only provides an opportunity for participants to receive feedback but does not constitute a necessary condition for participation or provide any advantage in the final evaluation by the Sponsor.

Eligibility and submission
Participation is free and open to creative talents of any nationality aged 18 or older. Participants may submit one or more projects, but only projects published on the website www.desall.com from the upload page dedicated to the contest will be accepted.

Award
1°: €5000

Extra Award (option right fee)
€2000
Throughout the duration of the option right, the Sponsor offers an additional opportunity to all participants by setting the compensation of €2000 for the purchase of the licence for the economic exploitation of projects not recognized as winning proposals.

The selection of the winner by the Sponsor will be the result of an unquestionable evaluation.
For more information, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to contest@desall.com

Language

Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.

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Desall required files

Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.