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Contests / Future Pharmacy / Brief

Contest detail page.

What should i do now?

  • Read the brief
  • Download the material files (if available)
  • Upload your design


  • upload phase
  • community vote
  • client choices


26 Mar 19

174 entries




New interior design contest on Th.Kohl and Desall invite you to suggest innovative concepts for the pharmacy of the future, meant as a “retail space” dedicated to the person, his/her wellbeing and to the relationships.

Company description

Th.Kohl is the Italian leader in the design and realisation of interior architecture for pharmacies. The company, born as a branch of the home – founded in Germany in 1919 – is completely independent and has offices also in France and Spain, and some agent offices in Greece and Croatia, serving over 33,000 customers.
The high quality of the proposed solutions is guaranteed by the decision of managing in-house all the phases needed for their realisation, from the design to the production and installation of the furnishing elements, ensuring maximum control and highest flexibility.

What we are looking for

The brief is available in the following languages:
- Italian
- English

Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!

Th.Kohl is looking for new furniture/architecture concepts for the realisation of the pharmacy of the future, meant as a “space dedicated to the customer experience” where relationships between people and attention to the person is at the core of the whole design.


For the correct realisation of your proposals, keep into consideration the following guidelines:

Objective: the aim of the contest is the research of concepts for the pharmacy of the future meant as a “retail space”, where the customer/patient may find a cosy and human-centred place, for an unforgettable customer experience. The pharmacy of the future shall constitute an innovative element compared to the current pharmacies. For an idea of the current context, you may have a look at the inspiration posts published by the client account on and where you will find some already existing pharmacies, that may represent the starting point of your project.

Design area: the concept you propose shall be designed for a pharmacy of about 170 sqm (min 120 sqm, max 300 sqm), that you may dispose of as you prefer, inserting architectural elements, walls and other elements to create the various spaces described below.

Functions / spaces: in order to create a new cosy and human centred “retail space”, the pharmacy of the future shall include several areas dedicated to the customer, his/her wellness and wellbeing, with dedicated cabins (private rooms to offer services such as blood pressure measurement, beautician cabin, advisory cabin, etc.).
You may even include other spaces such as bar, bio/nutritional bar, play area for children, etc. to give maximum importance to the relationship between people and to enable the chemist and his/her team to establish a direct contact with the customers. In addition, in order to allow the chemist to dedicate the proper amount of time to the customer without interruptions, the pharmacy shall provide for sales support elements (touch screens, tablet totems or similar, useful for example to retrieve information about the products) and other advisory items for customer use, or other elements able to entertain and inform the customer, avoiding any waiting times.

Technologies: the pharmacy of the future will offer free Wi-Fi to all customers and may provide for the use of technologies and systems dedicated to making this new “retail space” human-centred and cosy, with possible plays of light, colours, scents or other automated systems that may contribute to turning the customer experience in an unforgettable moment. You are also invited to suggest technological solutions to support the furnishing elements – ledwall, touch screens and tablet totems, etc. will contribute to making the pharmacy “omnichannel” – and of the other dedicated spaces (see paragraph Furnishing items and other elements ).

Furnishing items and other elements: the pharmacy of the future shall include some basic elements, needed for the normal operation of the pharmacy:
a counter: it shall not constitute the focus of the pharmacy, rather it shall be considered one of the various spaces available inside the venue. The counter will be used to sell medical prescription medicines and shall allow to the chemist an easy access to the backoffice where the medicines are stored and organised. In addition, include near the counter and in some other strategic areas of the pharmacy some automated points of delivery for medicines, for exclusive use by the personnel (please see - );
access to the backoffice: you are invited to specify where the backoffice should be placed (even if the backoffice is not object of the contest). Keep into consideration that it shall allow easy use by the chemist and his/her team, near the counter;
infopoints / totems / desks: you may include some informative and entertaining elements where the customers may learn more about some aspects related to wellbeing and wellness, including ledwall, touch screens and tablet totems or other elements;
⦁ the new retail space shall include also some corners dedicated to selling nutritional supplements and other medicines that do not require medical prescription. The chemist and his/her team will move around these dedicated spaces to facilitate the relationship and the direct contact with the customer, while avoiding any unnecessary waiting times.
Do not suggest catalogue furnishing items, rather propose customised and tailored solutions.

Style and materials: the researched pharmacy of the future shall have a minimal, modern style that will also be reflected in the choice of materials, with a preference for hi-tech materials (steel / crystal) or natural materials (wood, etc.) in line with the wellness and wellbeing values.

Branding: the pharmacy concept you propose will be offered to different retailers (not branded by Th.Kohl), accordingly suggest solutions/supports dedicated to the pharmacy image to give maximum visibility to the identity of the chemist and of his/her team, conveying the story, values and identity that distinguish it. For some examples of visual communication, you may have a look at the following link:

Target: the pharmacy of the future shall be a cosy and human centred place, addressing a very wide public, as it truly represents a “retail space” aimed at the customer experience. The concept shall not be created for a specific country but may be applied to various international contexts.

Deliverables: upload all the materials that better present your projects (rendering, images, sketches, descriptions, etc.), providing a textual description of your proposal of at least 150-300 words and, if necessary, remember that you can also attach a .ZIP archive containing extra materials.

Evaluation criteria: in the evaluation of your submissions Th.Kohl will take into account the following criteria:
Degree of innovation (5/5)
Functionality and interaction (5/5)
Aesthetics (4/5)
Eco-friendliness (3/5)
Project submission (3/5)

Contest timeline
Add the contest to your calendar
Upload phase: 29th November 2018 – 4th March 2019 (1.59 PM UTC)
Community Vote: 04th Marzo 2019 – 13th March 2019 (1.59 PM UTC)
Client Vote: from 04th March 2019
Winner announcement: approximately before the end of May 2019

Optional deadlines
Concept revision: 11th January 2019 (1.59 PM UTC)
End of hidden option: 08th January 2019 (1.59 PM UTC)

Concept revision: deadline for requiring an optional revision of your project by the Desall team. In order to request a revision, upload your project and save it as draft (SAVE DRAFT) from the upload page and send your request to the Desall Team via e-mail or through the contact form. The revision is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a condition for participation, nor does it constitute any advantage in the final evaluation.

End of “hidden option”: deadline for setting the design privacy of your submissions to “hidden” (cf. FAQ )

Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the web site, via the upload page related to “Future Pharmacy” will be accepted.

1°: €4000
The selection of the winner by Th.Kohl will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.

Option right
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 2,000.00= (two-thousand/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.

For more info, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to We invite you to download the PDF of the brief for some extra guidelines and advices for your submission.


Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.

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Desall required files

Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.

Brief document (.pdf) Material files (.zip)





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