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Contests / Clementoni Soft Clemmy Design / Brief

Contest detail page.

What should i do now?

  • Read the brief
  • Download the material files (if available)
  • Upload your design


  • upload phase
  • community vote
  • client choices


03 Feb 22

128 entries




New product design contest on Clementoni and Desall invite you to submit new ideas aimed at further developing and expanding the Soft Clemmy offer, a product range that revolves around soft, hygienic and washable blocks.

Company description

Everything began with the visionary spirit of Mario Clementoni, our founder.
He was the first to understand the immense power of play and its ability to capture children’s interest, create happy memories and get them to learn while they have fun.

Firmly anchored by vigorous roots, we have pushed ahead and grown strong over time.
We have progressed without ever betraying our own identity. Our sense of commitment has always driven us forward and helped us to stay passionate and enthusiastic about what we do – because getting children of all ages to engage in play is the best job in the world.

Today more than ever, we believe in the importance of playtime because it leaves an indelible stamp that stays with us for the rest of our lives, coming to mind when we cast our thoughts back to childhood.

We accompany adults and children through the growth process with entertaining experiences and amazing games that spark a sense of marvel, curiosity, surprise and amusement in just the right doses.

Clementoni – Every world you can imagine.

What we are looking for

The brief is available in the following languages:
- Italian
- English

Download the Material files

Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!

Clementoni is looking for new ideas aimed at further developing and expanding the Soft Clemmy product range offer. Participants are invited to submit projects that highlight the defining characteristics of the range.
Soft Clemmy consists of a range of products centred on blocks made of an innovative plastic material patented by Clementoni, which is 100% soft, hygienic, perfumed, washable, and which has been tested for safety in case of contact with the child’s mouth, and that can be thrown and stepped on without risk.
The Soft Clemmy blocks are designed to help 6 to 36-month-old toddlers familiarize with the world of building toys in a safe, autonomous and age-appropriate manner, accompanying them along every step of their play journey.

Out of the Clementoni infant line, the Soft Clemmy block stands out for being “open mind & open end”, stimulating creativity by means of an exploration that can be defined as:
- autonomous - parental help while playing becomes optional
- free - no play patterns to reproduce, every action is part of a spontaneous playing experience
- safe - soft materials that can be can be put in the mouth safely
- pro-active - toddlers start the play experience themselves
- suitable for younger toddlers - no risk of toddlers hurting themselves


For the correct realisation of your proposals, please take into consideration the following guidelines:
Product typology: you’re invited to design a toy kit composed of the Soft Clemmy blocks and a set of additional elements. These elements should increase the number of applications of the block and reinforce its distinctive characteristics. By virtue of the specific soft material that informs the block, in particular, the additional elements should thus offer an opportunity for developing new modalities of sensorial stimulation.
It’s the sensorial nature of the Soft Clemmy play concept, in fact, that holds the greatest potential for the range, as the Sensory Car and Touch, Crawl and Play – Sensory Path kits have already successfully proved, and which Clementoni wishes to devise to stimulate children’s tactile perception, observation and manual skills.
The Soft Clemmy range is unique in its kind, and the toy kit you are requested to design shall be equally unique and original. It is of utmost importance for Clementoni that proposals are not limited to a single play idea. Instead, you are expected to suggest a comprehensive vision, and identify a clear trajectory and expansion of the current range.
Furthermore, when creating your proposal, you should pay great attention to both the type of interaction developed by the toddler, and the design quality of the kit and its components. You can check out the inspiration section of the contest to view example products that are currently on the market.

Notes on product use: the toddler should be able to utilize the toy autonomously, without the help of an adult. It is desirable that the envisioned solution can accompany the toddler during their development, adapting to the various steps along their play journey. To learn more about the stages of child development, you can refer to the image Child-development-stages.png included in the Material Files downloadable from the contest page.
You’re invited to read Amazon reviews for the Soft Clemmy range and to observe carefully the images attached by users so as to better understand how clients perceive the value proposition of the range as well as how toddlers utilize the products. Find below two examples:

Style: your proposed kit should have a fun “look & feel”. Employed shapes and colours are up to your discretion, meaning that you can either find inspiration from the toy kits that are currently on the market, or suggest a totally new aesthetic approach.

Target: The Soft Clemmy range caters to toddlers who are 6 to 36 month.

Materials: materials of the proposed toy kits should be in line with those utilized for the product range (mainly rubber and plastic), and should not include electronic components.

Production technology and limitations: any elements designed for injection moulding with the same material of the Soft Clemmy blocks, should be thick enough to avoid being damaged easily (2,5 mm for the blocks, 2 mm for other elements made of the same material).
Said elements should be injection moulded by means of regular moulds, thus avoiding technologies such as rotational molding or blow molding.

Size: you can find 3D files for the blocks and other existing elements, as well as some example images, in the Material Files downloadable from the contest page.

Logo: you’re invited to place the Clementoni/Soft Clemmy logo onto the designed product. You can find the logo and other graphic materials in the Material Files downloadable from the contest page.

Deliverables: upload all images in order to present your projects in the best possible way. The images in the gallery (maximum 5) must have a proportion of 4:3. Allowed file formats: .jpg, .gif o .png; colours: RGB; max file size: 1MB. We suggest uploading a 3D file to ensure optimal legibility of the submitted project (IGS/STP format).

Evaluation criteria: in the evaluation of your submissions the Sponsor will take into account the following criteria:
Playability 5/5
Aesthetic 5/5
Innovation 4/5
Technical feasibility 3/5
Consistency with the brand 3/5

Contest Timeline
Add the contest to your calendar

Upload phase:15 September 2021 – 9 December 2021 (1.59 PM UTC)
Client vote:from 9 December 2021
Winner announcement:approximately by the end of January 2022

Optional deadline
Concept revision:20 October 2021 (1.59 PM UTC)

Concept revision: designers can apply, by the date indicated above, for a concept revision of their projects by the Desall Team. To apply, 1) upload the project(s), including its description, and save as draft (SAVE DRAFT) from the upload page; 2) send your request to the Desall Team via email to or through the contact form. The revision is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a condition for participation, nor does it constitute any advantage in the final evaluation.

Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can submit one or more projects, but only the projects published on the website, via the upload page related to this contest will be accepted.

1°: €5000
The selection of the winner by the Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency of submitted projects with the presented brief.

Option right
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 3000,00 = (three thousand/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.
For more information, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to We invite you to download the PDF of the brief for some extra guidelines and advices for your submission.


Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.

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Desall required files

Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.






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